How Indiefog Started

Skincare That Sees You

Indiefog Naturals is a mindful skincare line for those dealing with chronic illness and sensitive skin. We believe in non-irritating and nutrient-dense skincare that doesn’t compromise your health.

For over 15 years, Kikki (founder and formulator of Indiefog Naturals) struggled to find true health. On her search, it’s been her mission to learn, transform, and share. As someone who has had a long road of unexplained health challenges, she’s a firm believer in being your own advocate and to never give up fighting for yourself. Exhausted and consumed with pain, frustration, and fear, she fell pregnant with her greatest joy, and her heart filled with love. As her baby and her grew together, she decided to formulate a beautiful love story to her unborn daughter and to herself. She wasn’t just formulating skincare, but formulating a self-care ritual that brought her glow back. Indiefog Naturals isn’t just a skincare company – it’s her deepest pain transformed into her greatest love – herself.

Living with chronic illness, her mission to becoming the healthiest version of herself has allowed her to gain extensive knowledge – driving the mindful ingredient choices for Indiefog Naturals. This is why we hold so much credence in safe, regeneratively farmed, organic, plant-powered, minimally processed and nutrient-dense ingredients. We firmly believe that true health is not only what you put in your body, but what you put on it. Reducing exposure to harsh chemicals is just as much part of the equation as the ingredient itself. Balancing raw natural formulations with proven functional ingredients has allowed us to develop unique, minimalist products that steer clear of harsh chemicals.

Kikki Avila - Indiefog Naturals

Our Promise

Indiefog Naturals is dedicated to creating plant-powered formulas that deliver noticeable results while adhering to European Cosmetic Standards. We formulate products that produce healthy skin without relying on harmful preservatives and chemicals, standard thickeners, emulsifiers and irritants that can compromise our planet and health.

You’ll never find ingredients such as parabens, phenoxyethanol, phthalates, synthetic or natural fragrances, synthetic colors/dyes, genetically modified organisms (GMOs), sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), ethanolamines (MEA/DEA/TEA), ethylenediaminetetraacetic acid (EDTA), hydroquinone, mineral oil, plus another 1,300+ ingredients banned by the European Union.

Our Vision

Our vision is to be mindful about our ingredients, our health as well as the planets, and to bring luxury indulgences with minimalistic and natural ingredients.

We are what we absorb, which is why Indiefog Naturals believes in making beneficial choices for our bodies and the planet, ensuring they are free of harsh chemicals and environmentally friendly. Since our products are absorbed down to the cellular level, it’s crucial we develop products that are all natural, naturally-derived and plant-powered. Because beauty comes from within, our primary focus is on the health of the skin, and skincare actives are just an added bonus.

Indiefog Naturals is about people and the planet, creating products that have as little impact on the planet as possible. By focussing on low to non-toxic, sustainable, and climate neutral ingredients, we ensure what goes down the drain is biodegradable and safe for our oceans. Our complete line is cruelty-free, soap-free, vegan friendly, and gluten-free.