Behind the Brand

How Indiefog started

Skincare that sees you.

Indiefog Naturals is a mindful skincare line for people living with chronic illness and sensitive skin — built on the belief that skincare should be non-irritating and nutrient-dense, and never ask you to compromise your health to use it.

For more than 15 years, Kikki — founder and formulator of Indiefog Naturals — searched for true health. Along a long road of unexplained health challenges, she became a firm believer in advocating for yourself and never giving up the fight for your own wellbeing. Exhausted, and carrying real pain, frustration, and fear, she became pregnant with her greatest joy — and her heart filled with love.

As she and her baby grew together, she set out to formulate a love story: to her unborn daughter, and to herself. She wasn't only making skincare. She was making a self-care ritual that brought her glow back.

Living with chronic illness, Kikki's pursuit of her healthiest self has given her deep, hard-won knowledge — and that knowledge drives every ingredient choice at Indiefog. It's why we put so much faith in safe, regeneratively farmed, organic, plant-powered, minimally processed, nutrient-dense ingredients.

We believe true health is shaped by what you put in your body and what you put on it. Reducing exposure to irritating ingredients is as much a part of the equation as the nourishing ones. Balancing raw, natural formulations with proven functional actives is how we make minimalist products that stay gentle on reactive skin.

Our promise

Indiefog is dedicated to plant-powered formulas that deliver results you can feel, formulated to European cosmetic standards. We make products that support healthy-looking skin without the preservatives, standard thickeners, emulsifiers, and irritants that can be hard on sensitive skin — or on the planet.

You'll never find:

• Parabens, phenoxyethanol, or phthalates
• Synthetic or natural fragrance
• Synthetic colors and dyes
• GMOs
• SLS and SLES (sodium lauryl / laureth sulfate)
• Ethanolamines (MEA / DEA / TEA)
• EDTA, hydroquinone, or mineral oil
• Plus 1,300+ other ingredients restricted under EU cosmetic regulation

Our vision

To be mindful — about our ingredients, our health, and the planet's — and to bring quiet luxury through minimalist, natural formulations.

What we put on our skin matters as much as what we put in our bodies, which is why Indiefog leans toward beneficial choices for both: naturally derived, plant-powered, and gentle. Because beauty starts with the health of the skin, that's our primary focus — the actives are a welcome bonus.

Indiefog is about people and the planet, making products with as little impact as possible. By focusing on low-impact, sustainably and responsibly sourced ingredients, we aim for what goes down the drain to be biodegradable and gentler on our oceans. Our full line is cruelty-free, soap-free, vegan-friendly, and gluten-free.