Our Story
Indiefog Naturals is a small batch and homemade bath and body company, based in San Diego, CA.
Living ethically and environmentally conscious for over fourteen years, Kikki (owner of Indiefog Naturals), wanted to create products that align with her personal beliefs. Creating a line that married mindfulness with indulgence, without compromising luxury and purity. We source non-gmo, plant-derived, natural, fair trade and organic (when possible), to ensure we are supporting and providing ethical and sustainable products. We strive to reduce our environmental footprint with minimalistic packaging, eliminating water in the majority of formulas, offering refills, providing zero-waste packaged products and using all plant-based ingredients.
We are about people and the planet, creating products that have as little impact on the planet as possible, non-toxic, sustainable, and climate neutral. We are cruelty-free, soap-free, wheat-free and pH balanced.
Our Promise
Indiefog Naturals is dedicated to creating plant-powered formulas that deliver noticeable results while adhering to European Cosmetic Standards. We formulate products that produce healthy skin without relying on harmful preservatives and chemicals, and the standard thickeners, emulsifiers and irritants that can compromise our planet and health.
You’ll never find ingredients such as parabens, sulfites, mineral oil, phthalates, formaldehydes, retinol, hydroquinone, oxybenzone, coal tar, triclosan, triclocarban, or synthetic fragrances in our skincare.
Our Vision
Our vision is to be mindful about our ingredients, our health as well as the planets, and to bring luxury indulgences with minimalistic and natural ingredients.
We are what we absorb, which is why Indiefog Naturals believes in making beneficial choices for our bodies and the planet, ensuring they are non-toxic and environmentally friendly. Since our products are absorbed down to the cellular level, it’s crucial we develop products that are all natural, naturally-derived and plant-powered. Because beauty comes from within, our primary focus is on the health of the skin, and skincare actives are just an added bonus.